Month: May 2022

I recently set up my own company, I already knew about the product, the suppliers, the place and even the competitors, but there was something that I was not aware of and that’s why I should seek the help of professionals who were about the content of the brand, which is something of paramount importance for any company and therefore, I searched with friends and on the internet, how to create a brand and almost all the answers led to just one: hiring a branded content agency. But what is the service of a branded content agency after all? Before knowing what a branded content agency is, the reader must know what branded content is.Branded content is a form of marketing that involves creating content related to a brand, but how do you define branded content?It is focused on brand values, not products or services.It seeks to generate conversation and notoriety around the brand.Generate added value for the user.Appeals to emotions.Use storytelling.It can be presented through various formats and channels.Content can be co-created. Branded content is not focused on products or services: While products may appear in the content, they are not the main focus of the content. Instead, there is a greater focus on more abstract values and brand history.Branded content is non-invasive. Advantages of branded content: It is not invasive, conventional digital advertising, including banners that make navigation difficult, generate disapproval in most customers.It generates an emotional connection. The best branded content can tell stories that excite audiences.Improves brand positioning. Rather than just repeating a slogan, this type of content tells a story that represents the values we want to associate with the brand. And the role of a branded content agency is precisely to create the best content for the contracting company, so that the company penetrates the target market and establishes itself effectively.